You may have tried to do all of your marketing in-house hoping that you will come up with marketing ideas that will work for your business.
Here at our marketing company we have extensive experience in providing internet marketing services to companies in Kilmarnock and know what can be used to get more customers for your business. These marketing services have worked for numerous businesses in the area and if tried they could work for you too.
The marketing services we provide include:
- Search Engine Optimisation
- Email Marketing
- Social Media Marketing
- Pay Per Click
Search Engine Optimisation
This marketing service aims to make your website visible on the search engines for the products/services that you do, increasing your chances of the general public seeing your website and coming to you for what you can provide.
- Google updates and the tactics behind search engine optimisation
Search engine optimisation (SEO) can be carried out in three different ways, these include : Black Hat SEO, White Hat SEO and Grey Hat SEO.
- Black Hat
Black hat SEO can provide fast results to customers because it involves using tactics that are unethical. Google penalises those who use black hat SEO which means if you use this type of SEO then your website rankings will eventually fall and your website will no longer be visible on the search engines, causing you to loose your rankings and all the money that you put into the campaign in the first place.
An example of a tactic that a black hat SEO would use would be content spinning software, this software is used to change articles slightly in order to increase the customers rankings on the search engine.
- Grey Hat
Grey hat SEO is a mixture of both black hat and white hat SEO and can still be penalised when Google does an update.
- White Hat
White hat is completely ethical and is done the way that the search engines want. For example you can expect content to be written manually as opposed to being spun using software.
We only use ethical tactics when it comes to search engine optimisation which means our customers can expect to be provided with a service that provides long-lasting results for their website.
Rather than giving every company a pre-determined package our marketing company aims to provide a package that is tailored to our customers requirements. This means you can expect us to do research on the niche that you are in and the different keywords that you are looking to be found for, we will then carry out a report on your website and provide you with a quote based on your budget, how competitive your niche is and the keywords you want to be found for.
The benefit of using our marketing company is that we only do search engine optimisation for one business in each niche. So for example if you are a builders in Kilmarnock then we won’t do search engine optimisation for any other builders in Kilmarnock, this is because we simply feel that we would be in competition with ourselves.
Email marketing is a way for companies to directly market a commercial message to a group of people using email.
There are a number of different reasons why companies in Kilmarnock may use email marketing, for example, they may want to show people promotions and offers that they have on as well as getting their brand out there for the audience to see.
Companies who use email marketing efficiently when they are targeting and optimising will be able to see an increase in the amount of people coming to them and will be able to see a growth in their bottom line.
We are able to set up email marketing campaigns and can send anything from 100 emails to thousands of emails. Our team can also add a sign up for box to your website where people can sign up to see your latest products/services and any special offers that you may have on. It is beneficial to have this box and have customers sign up for your emails because it means that you are targeting people who you know are already interested in what you can provide.
Social Media Marketing
Social media is used everyday by people for social purposes so having a social media presence for your business would be beneficial as there is a chance people may click on to have a look at what you can provide. Our team are able to set up and manage social media accounts, saving you the hassle of having to set up and manage your social media accounts on a regular basis.
Our team are highly experienced when it comes to social media marketing which means we can provide advice should you need help with setting up these accounts. We also have knowledge of the different functions that there are on these sites so if you need help when it comes to writing a post or putting up a picture then we can show you how to do it.
Pay Per Click
Pay per click is a quick way of getting your website first page rankings and you only pay per click which means you don’t need to build your website rankings up slowly or worry about paying a large cost per month.
Customers are able to set their budget to whatever they want, however, when your daily budget has ran out you will no longer be found on the search engines. So, you may want to consider your budget carefully when you are setting it.
It is important when it comes to refining pay per click campaigns that you make sure you are being found for words that are specific to your business and the products/services you do, this is because you want to make sure that you are being found for the right search terms instead of having your website clicked on by people who are just searching about the internet in general.
We are able to set up and refine pay per click campaigns for companies in Kilmarnock and can carry out keyword research to make sure companies are being found for the words that people are searching for as there would be no point in being found for a word that no-one searches for.
Our marketing company would be more than happy to discuss each of our services in greater depth and provide a quote should you be interested.
Just call us on 01563 262 053 or email us at: firstname.lastname@example.org for more details.